The Importance Of Social Networking In E-Commerce

In this day and age, it’s impossible to market your business without the use of social media. With social media, companies can establish a strong online presence and thereby increase web traffic. And so, you can see why it’s important for businesses to have an effective social media strategy if they want to grow.

Much of a company’s advertising is done using social networking websites owing to the overall reach of the medium. These sites make it easy to attract the interest of thousands of potential customers on a daily basis.  Of course, a large part of this also depends on the appeal of your brand image. Here are a few other factors that decide the effectiveness of your use of social networks in e-commerce.

Setting clear objectives

One of the biggest advantages of social networking sites is that they provide you with an economic way to interact with your potential customers. Interacting with your customers can give you a clear idea of what your consumers expect from you. And this in turn can help you set clear objectives for your company. Setting clear goals is crucial in order to get the most out of using social media for your business ventures.

Ease of communication

Each aspect of a social networking website design should be based on facilitating communication efficiently. Like and Favourite features are a common way to identify your consumers’ interests. And comment sections improve this further. In addition to this, the content that you post also has a huge influence on the choices your potential customers make. Enabling your customers to share your promotional activities can further enhance your profits. In fact, it has been shown that many people often make purchases after they’ve shared items on social networking sites.

Monitoring social media profiles

Having an online presence isn’t enough. You need to maintain that presence in order to have a strong customer base. Keeping track of social media helps you communicate with potential customers effectively, and not doing so suggests that you’re not interested in your customers. According to a survey conducted three years back, 40% of social media users used social media websites to carry out their product research, and over 70% of customers used information from social media channels to make their purchasing decisions. This shows how important it is to maintain your social networking pages.

Adding great content

Besides increasing sales and web traffic, social networking sites allow you to market your brand cost effectively without compromising on the quality of your services. The main purpose of social media is to enhance communication among individuals and groups. But communication is not possible without information. And this is why you need effective content in order to keep your customer base thriving. Good content is necessary to inform your customers about your products and services. Additionally, your content should show your customers the positive aspects of your brand while at the same time being truthful to your values.

4 Tips To Follow While Designing A Social Networking Website

Social media today is what the television set was almost seventy years ago and what the radio was even before. Social networking is probably the most revolutionary development in the Internet ever since Google, with a growth of three times the overall growth rate of the entire Internet. Indeed, people spend more time visiting social networking sites than they do checking their email!
 
With such massive popularity, effective social networking website design is a must if you’re in this field. Like designing any website, designing a social networking site can have varied approaches, but the goal remains the same: enhancing user experience. Here are a few tips to follow so that you can achieve this effectively:

Engage your visitors

Picture this. You visit a website. On reaching the site, you find it bombarded with unorganized content. You open up another tab showing another website that you found off your Google search. You find yourself greeted with a well-structured layout showing you exactly where’s what. The odds are that you’re going to pick the second website over the first one. And that’s why you need an impressive layout. Look up SocialEngine theme development to understand how to create and customise themes. But there’s another important lesson here: people don’t like to be kept waiting, which brings us to our next point.

Make your site interactive

When you design a social networking website, make it interesting right from the home page. A common practice at this point is to invite your visitors to sign up. But since has become the norm already, maybe you can try adding something new. Why exactly should your visitors sign up to your website? What makes your website different from others? This is where you get to show them this. In the user’s home page, social networking sites show you what your friends are up to with the help of a newsfeed. This is one of the things that make them so addictive! It’s also a useful to make it easy to find friends online, such as suggesting friends you might know. 

Encourage self-expression among users

The ability to express oneself was taken to a whole new dimension with the advent of social media. Some websites allow full control over individual profiles, by allowing users to select a template of their choice. Others offer limited control. For example, Facebook allows you to post content, but it doesn’t allow you to change the look of your profile. Another feature to encourage self-expression among users can be to allow them to post comments using your website. For example, a lot of blog sites and news sites allow users to comment on stories using Facebook.

Make communication easy

When designing a social media site, it’s vital that every decision you make should be aimed at making communication easier. Provide multiple communication channels such as wall posts, comments and live chats. Also make it easier to include multiple people in conversations.